Neats

Neats

Project title
Reinventing the meal delivery experience
Disciplines
Product designBrand Design
Final Branding
Final Branding

Making and eating food can be complicated and monotonous, what if we could do make it the opposite? Sometimes it can be hard to break out of your monotonous diet, because there are so many complicated choices involved in creating a meal. By taking a short questionnaire, we can determine your pallet and make a decision for you! Whether it's a personalized menu or an instant delivery, we're sure to add a little spice to your routine.

The challenge

Create a brand using just two randomly chosen words. "Complicated" + "Monotony"

Approach

After brainstorming, I settled on creating 3 Deliverables for a fictional meal delivery service called Neats.

  • Packaging
  • Website
  • Advertising

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Outcome

If I can correctly communicate my value to the clients that I work with, then it stands that my clients and I should have a better understanding of the relationship between us, one that sees me afforded a greater level of trust.