CICG
Client
Cayman Islands Coast Guard
Disciplines
Brand Design, Visual Design
Year
2022
Role
Brand Designer
Established in 2018, the Cayman Islands Coast Guard is responsible for preserving the maritime safety and security of the Cayman Islands.
The brief required a brand identity that could be recognised internationally — easily identifiable especially when viewed at distance. The identity needed to convey authority and maritime heritage while remaining modern and adaptable across uniforms, vehicles, and vessels.
"In order to be recognised internationally, the branding should employ to be easily identifiable especially when viewed at distance."