Locale is a marketing tool for small business owners. It promotes their products and services to the local community through online platforms. Using AI, businesses can upload products and create a personalized social feed for different social media platforms. This helps them reach their target audience and expand their online presence.
Many small businesses are lagging behind in utilizing social media platforms as a marketing tool, which is causing them to miss out on potential sales, increased brand awareness, and building a wider customer base. This lack of social media adoption is putting them at a disadvantage in comparison to their competitors who are already utilizing these platforms.
With Locale it’s easy for small businesses to improve their social media presence and increase sales. Business owners can upload their products and, with the help of machine learning, Locale generates a personalized post feed for various social media platforms. Additionally, Locale integrates social media, AI image processing, and payment solutions to create an efficient and seamless e-commerce experience.
Gaining Insights
Our journey began with a deep dive into the small business sector. We collected a wealth of data from both primary and secondary research to create a detailed map of the problem area. This allowed us to gain a thorough understanding of the sector, its stakeholders, and the challenges they faced.
Prototypes
Next, we moved on to designing and iterating on wireframes and low-fidelity prototypes. This approach allowed us to focus on the core functionality of our design, connecting small businesses to their communities.
Vision Video
Our vision video streamlined filming and saved time, offering users a conceptualized look at Locale's day-to-day interactions between customers and storeowners.
Social media is important for businesses of all sizes and industries as it helps in finding potential customers, which in turn has a positive impact on sales.
The final product of Locale delivered increased sales for local businesses, more customer awareness, foot traffic, and word of mouth outreach, as well as a better buying experience for all involved.
Team
Daniel Kim Dane Galbraith Angela Martin Dylan Jackson
